#Limelife color match foundation series#
Some of Danessa’s Perfect Eyeshadow colorsĮxpanding opportunity for Beauty Guides of color.Īs the On the Rise movement grew far past its original Facebook identity, Beauty Guides began hosting a series of live and virtual events to empower and support one another.
#Limelife color match foundation skin#
In June of 2019, we launched the Deep Starter Kit, which features some of our best-selling skin care products and professional makeup in shades that let deep complexions shine. Our Beauty Guides made a compelling argument for keeping the entire eyeshadow line, and we are excited to launch it as part of the LimeLife collection at our largest ever On the Rise event in March of 2020!Īs we work to expand our offering to flatter even more beautiful skin tones, our Beauty Guides were also asking for a Starter Kit specifically curated for deep complexions. Beyond being highly pigmented for deep skin tones, the Perfect Eyeshadows (and the entire Danessa Myricks Collection) also upheld LimeLife’s standards for professional makeup. When we asked our Beauty Guides to pick one eyeshadow that they could not live without, it turned out they couldn’t live without the entire collection! Our Beauty Guides of color felt such a strong connection to this collection, and they loved that the eyeshadow shades were specifically created for them.
We had planned to keep Danessa’s Perfect Foundation, Enduring Lip Colors and Perfect Blush shades as part of the permanent collection and to add in the Beauty Guides’ favorite of her Perfect Eyeshadow colors. The collection, like all limited-edition collaborations, was originally meant to be just that. We were able to create a truly inclusive collection, expanding our foundation line to feature 22 shades, and creating gorgeously pigmented lip, cheek and eye colors. Our collaboration with Danessa Myricks – a makeup artist, innovator and longtime friend of the LimeLife family – was born out of these conversations. The Beauty Guides discussed their clients with deeper complexions and the challenge of finding colors to flatter all skin tones. One of the most common conversations on the Facebook pages was surrounding the need for more products specifically crafted for people of color. We’re proud of where the movement is headed and even prouder of the Beauty Guides who’ve spurred us on.Įxpanding the collection to celebrate all skin tones.
They chatted about the need for more products for women of color and brainstormed ways for LimeLife to get more involved in their mission.Īs the pages evolved, they grew into what is now known as the On the Rise movement – a place for women of color to enter the conversation in an industry that doesn’t always give them a seat at the table. A group of Beauty Guides created two Facebook pages where women of color could share tips, ask questions and get support. We want all of our Beauty Guides to be equipped with the tools to be the best in the game, and we love when they challenge us to up our game, too! In 2017, we embarked on a mission to challenge the status quo in the beauty industry, driven by some visionary Beauty Guides.
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